Citizen and the non-profit organization Good360 have teamed up for a common goal: supporting disaster recovery initiatives for communities affected by natural disasters. To help those who have been impacted by Hurricanes Irma and Maria, Citizen and Good360 are working together to distribute emergency relief lights to those without power in South Florida, Puerto Rico, and the U.S. Virgin Islands.
Citizen is utilizing the same innovative eco-drive technology that powers their watches from any light source to create the Luci EMRG solar powered lights—granting light to those who have been in the dark since the hurricane. With Good360, Citizen is providing 5,000 emergency lights expediate recovery in the disaster-affected areas. To show their support, Citizen is donating one of their solar-powered lights for every purchase made at their flagship store in Times Square, New York City or via their website.
Citizen’s EVP of Marketing Ellen Seckler believes that their partnership with Good360 is ideal to maintain their philanthropic efforts. “The devastation that has come with these recent natural disasters is absolutely heartbreaking,” says Seckler. “We were looking to combine our passion for light with our passion to do good and Good360 was the perfect fit.”
Likewise, Good360 is just as enthusiastic about the new partnership. “Good360’s mission is to bring hope and dignity to those in need, including survivors of disasters,” says Good360’a Chief Marketing Officer Shari Rudolph. “We can only do that with the support of generous partners like Citizen. The Luci EMRG Lights fill a gap in the road to recovery for communities that have lost power in the wake of a major disaster.”