Jean-Frédéric Dufour appointed as new CEO of Rolex

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Jean-Frédéric Dufour

In the last six years, Jean-Frédéric Dufour is the third CEO to be appointed for Rolex, previously serving as the CEO of LVMH brand Zenith. The company released a statement noting the appointment’s date is to be determined in an agreement with the company’s standing CEO, Gian Riccardo Marini.

Marini had been CEO for a little under three years, and took over from Bruno Meier, appointed in 2008. Dufour will be the sixth Rolex CEO to date. Canadian Jeweller Magazine interviewed Dufour last year for a special feature on his role as CEO for Zenith.

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