Reaping rewards at JA New York

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Reaping rewards at JA New York

The JA New York Winter show opened at Jacob K. Javits Convention Center a day earlier than normal, on Saturday, March 1. The buyers were invited to discover the new trends for the spring and summer seasons as well as to take advantage of the educational sessions sponsored by Jewelers of America. The sessions included seminars on how to be “likeable” on social media, how to diversify a store’s chain, andmethods on increasing sales with designer jewellery.

The organizers of JA New Yorkfeatured daily prize draws that reached $36,000 in total.During the exhibit,12buyers won $2,500each and sixother winners received $1,000 each to spend on-site with one exhibitor at the show.

The show also boasted six new designers this year including Katharine James, Emilio, Selin Kent, Daniel Vior, Cherry Rose and Heet.