During a September 9 product event, Apple announced a new joint venture with French luxury brand Hermès. The two companies will be producing a co-branded version of the Apple Watch in stainless steel featuring a Hermès-designed leather straps and virtual versions of its signature watch faces.
The new watch will be available on October 5 at select Apple and Hermès stores as well as specialty and department stores, and will retail starting from $1,000 to $1,500. The watch will also have an updated operating system, with more faces and greater support for third-party apps, referring to them as “complications.” CJ
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
