Audemars Piguet Expands into Raleigh with a $22 Million Investment, Boosting Local Economy


Swiss Luxury Watchmaker to Create 105 Jobs in North Carolina’s Thriving Business Hub

Swiss luxury watchmaker Audemars Piguet, renowned for its exquisite craftsmanship and prestigious heritage, has announced a significant expansion into Raleigh, North Carolina. This move involves a substantial investment of $22 million and the creation of 105 new jobs, marking a new chapter in the company’s global growth and commitment to excellence.

Audemars Piguet’s Strategic Investment:
Based in Le Brassus, Switzerland, Audemars Piguet is a leader in the Haute Horlogerie industry. The company’s decision to invest in Raleigh reflects its confidence in the city’s robust business environment, skilled workforce, and high quality of life. The new watch service center, part of a mixed-use development on Atlantic Avenue, signifies the brand’s dedication to providing exceptional service and expanding its presence in the American market.

Government and Local Support:
Governor Roy Cooper expressed enthusiasm about the luxury brand’s choice, highlighting North Carolina’s top-tier workforce and business-friendly climate. Wake County Economic Development also emphasized the significance of this investment, noting Audemars Piguet’s global presence and commitment to sustainable growth and employee well-being.

A Home Away from Home:
Francois-Henry Bennahmias, CEO of Audemars Piguet, remarked on the company’s affinity for Raleigh, citing the area’s cultural richness, safety, and excellent amenities as key factors in their decision. The new 63,000-square-foot office space, the largest new-to-market office lease in Raleigh for the year, is a testament to the city’s dynamic and welcoming business environment.

Raleigh’s Diverse Business Ecosystem:
The arrival of Audemars Piguet in Raleigh aligns with the city’s growing reputation as a hub for luxury and lifestyle brands. Mayor Mary-Ann Baldwin highlighted the diversity of Raleigh’s business ecosystem, welcoming the watchmaker into a community known for its industry variety, talent pool, and exceptional living standards.

Fostering Economic Growth in Targeted Areas:
The watch service center will be located in a targeted growth area of Wake County, identified for promoting economic mobility in communities that have not traditionally benefited from regional economic growth. Chair Shinica Thomas of the Wake County Board of Commissioners expressed excitement about the potential for job creation and investment in these strategic areas, emphasizing the benefits to local communities.

Audemars Piguet’s expansion into Raleigh is more than just a business move; it’s a commitment to fostering economic growth, enhancing the local community, and bringing Swiss luxury craftsmanship to a new and appreciative audience. This investment promises to enrich the city’s economic landscape and cement Raleigh’s position as a desirable destination for international luxury brands.