A New Era for Audemars Piguet: Leadership, Innovation, and Collaboration
In a significant transition within the luxury watchmaking industry, Audemars Piguet, the esteemed Swiss watchmaker, bid farewell to its long-serving CEO François-Henry Bennahmias at the close of 2023. Under Bennahmias’s visionary leadership since 2013, Audemars Piguet transformed from a revered yet understated brand into a global luxury icon, celebrated in popular culture and commanding sales of approximately CHF 2.4 billion ($2.7 billion USD) in the previous year.
A New Era Begins
The mantle of leadership has now passed to Ilaria Resta, who, prior to her appointment, distinguished herself in the fragrance industry. Officially assuming her role on January 1, Resta, alongside celebrated musician and watch aficionado John Mayer, inaugurated the AP Social Club in Milan’s vibrant heart, signaling a promising future for the brand.
Resta’s approach to leadership is deeply rooted in a shared passion for horology. “Our connections with clients and collectors are forged by a mutual love for watches,” Resta observed. “This passion is not only infectious but it drives us to continually push the boundaries of what’s possible in watchmaking.”
The AP House Milan: A New Chapter
The launch of the new AP House Milan, situated in the historic Garage Traversi, marks a significant evolution in Audemars Piguet’s retail experience. This initiative, designed in collaboration with Lissoni & Partners, is part of a broader strategy to deepen client relationships beyond traditional transactions, inviting them into the rich world of watchmaking and the brand’s heritage.
Innovations and Collaborations
During the event, Lucas Raggi, the brand’s R&D director, introduced a novel precious metal alloy, Sand Gold, and showcased the Royal Oak Selfwinding Flying Tourbillon Openworked, a testament to AP’s commitment to innovation.
The highlight of the AP Social Club was the unveiling of the Audemars Piguet x John Mayer Royal Oak Perpetual Calendar Limited Edition. This collaboration, born from Mayer’s original design and practical enhancements, exemplifies the fusion of artistic vision and horological craftsmanship.
A Forward-Looking Partnership
Mayer’s new role as a “creative conduit” for Audemars Piguet underscores the brand’s dedication to engaging with its community, bridging the gap between the artisans behind the timepieces and the enthusiasts who cherish them.
As Audemars Piguet embarks on this new chapter, the brand remains steadfast in its pursuit of excellence, innovation, and deepening the bonds within its community. The leadership transition and the introduction of new spaces and collaborations highlight the brand’s enduring commitment to its heritage while embracing the future with open arms.
