Sweet initiative for a worthy cause.
Nature’s master craftsman and everyone’s friend, the honey bee, is applauded by Canadian Jewellery company Birks, in their jewellery lineup. With several stunning pieces added to their latest collection, Birks encourages their consumers to “ bee bold, bee beautiful and most importantly, bee chic” for a worthy cause.
Not one did the Canadian jewellery retailer had erected a beekeeping installation on a suspended green roof at the flagship store on Phillips Square in Montreal a few years back and has also partnered with the Honey Bee Research Centre at the University of Guelph, which will receive a portion of the sales from some of the bee jewelry.
The urban beekeeping installation, which consists of three hives housed on the roof, will help promote a healthy bee population in the city. Birks is planning to roll out similar installations in other stores.
With multiple pieces currently available at Birks boutiques across Canada in an array of bracelets, earrings, necklaces and rings, so check out the Birks Bee Chic, Birks Bee Sweet and Birks Busy Bee items. Including silver and gold, elegant diamonds and colourful gemstones, the Birks Bee Chic pieces focus on the honeycomb as a crucial design component.
There is a silver charity pendant from the Birks Bee Chic collection, accessibly priced at $150, of which 10 per cent of sales will be donated to the University of Guelph in Ontario.
