“Birks maintains consistently high standards in our global sourcing programs and in everything we do to ensure world-class, high-quality and ethical products,” says Jean-Christophe Bédos, President and CEO, Birks Group. “As a leader in the Canadian jewellery industry, it is paramount to us to be a part of the Responsible Jewellery Council.”
It is official, and Birks has become a responsible Jewellery Council (RJC) member. RJC is the world’s leading sustainability standard-setting organization for the jewellery and watches industry. The RJC’s Code of Practices is the only independently verified sustainability standard for the global jewellery and watch industry covering the entire supply chain, from mine to retail.
Birks’ membership demonstrates its dedication to sustainability and the importance of upholding responsible business practices.
The luxury brand is committed to enhancing its Environmental, Social and Governance (ESG) practices by incorporating these three pillars into its daily operations and culture.
Inspired by the beauty of Canada’s natural landscapes, Birks is committed to preserving the land for future generations and is consistently raising awareness of the importance of protecting the environment through initiatives such as Birks for Bees and engaging in social responsibility such as the Kimberly Process. The Birks for Bees campaign is dedicated to raising awareness and funds by donating sales proceeds from the Birks Bee Chic for a Cause bracelets to the Nature Conservancy of Canada.
The company also supports the University of Guelph’s Honey Bee Research Centre and Alvéole’s urban beekeeping initiative, hosting beehives in Montreal and Toronto. The bees are critical for pollination and the preservation of our environment. All Birks diamonds adhere to the Kimberly process, an international certification ensuring that diamonds are conflict-free.
“RJC is delighted to welcome Birks as a member,” said John Hall, Interim Executive Director RJC. “By committing to the RJC’s Code of Practices, Birks demonstrates their commitment to responsible and sustainable business practices within its organization and the entire supply chain. This partnership is a milestone in RJC’s relationship with Canada, and we hope that Birks becoming a member will inspire other companies both within Canada and throughout the world to make real positive changes within their own business strategies,”.