The refined work of Jeff Awah – who is thought to all by his final identity – belies the truth that he’s a relative newcomer to the jewelry scene. He acquired his inventive chops as a product designer and illustrator earlier than branching out into the stained glass, and it was that transition that made him notice jewelry was his true future. “Simply as with glass, I really like the play of sunshine on aspects of metallic,” says the self-taught jeweller, 35. Awah established his model, Laud, two years in the past, and his unisex assortment – which embodies the rawness and texture of the furnishings and sculpture of his childhood residence in Kumasi, Ghana – is already stocked at Browns, Mr. Porter and Dover Avenue Market.
Laud was established in 2018, with the intent of making modernistic but acquainted works; the result’s quintessential superb jewelry and objects re-imagined via the Laud lens, with the intention of bettering the connection between object and wearer.
With a background in design, illustration and stained-glass, Laud’s inventive director and founder, Awah works from a basis of common constructivism; with such a mode, we see the meticulous geometric construction inside every bit, complemented by free-flowing patterns impressed by conventional African artwork, stained-glass and his Ghanaian heritage.
Utilizing solely ethically sourced metals and treasured stones, Jewelry and objects are designed to be strong, wearable and avant-garde. All Laud diamonds are conflict-free and licensed by extremely revered gemologists.
Every Laud superb jewellery merchandise is refined via a mixture of design and manufacturing strategies each previous and new. What begins as a concept and detailed free-hand sketch, advances into digital diversifications and prototypes. lastly, our expert artisans work creating every particular person piece, making each object distinctive in its personal means.