“Couple” Brand Launch The First Luxury Lab-grown Diamond Brand

Couple's Classic Thin Diamond Ring

The New York City startup, founded by Jeff Brenner, aims to make the engagement buying process easier and more affordable, through their exceptional quality of the diamond and a curated selection of timeless ring designs. Couple is proud to offer 30% more diamond for its customers for the same price as mined equivalents.

According to Brenner, “Couple is revolutionizing the online experience by replacing the noisy mined diamond marketplace with a simple and refined approach,”. He also explains “Our experts have identified one optimal diamond, cut, colour and clarity. Since we are cutting out the middlemen, we are able to offer this luxury product at a significantly lower price, without the negative environmental and social impacts often associated with mined diamonds.”

What sparked the idea for Brenner was his own frustrating experience in 2017 when navigating the engagement ring market. And so he joined forces with Couple co-founder Alan Shuster. The duo saw firsthand the opaque nuances of the mined diamond cartel and committed themselves to offer an ethical, transparent solution to engagement ring shopping. After discovering a US-based lab making big strides in lab-grown diamonds, Brenner and Shuster knew they were on to a better diamond business practice.

During the interview, Shuster pointed to how “there are a number of misconceptions about the lab-grown diamond industry that have come to light as a result of the FTC’s recent rulings that diamonds are diamonds- whether they are grown in a labour underground,”. And also that “Namely, buying lab-grown doesn’t mean sacrificing quality – we’re talking about an identical product down to the chemical and atomic properties. With Couple, we aim to set the highest industry standard for diamonds by hand-selecting every stone and implementing a rigorous second vetting process for quality that exceeds any third-party grading institute.”

The Couple standard strives for quality and craftsmanship. The brand offers a timeless set of iconic ring designs including Classic, Pave, Halo and Channel settings in 18k white gold, rose gold, yellow gold and platinum and Each ring features a 1, 1.5 or 2-carat IGI-certified lab-grown excellent cut round diamond of G colour and VS2 clarity. Free express shipping, a lifetime warranty and a 60-day risk-free period for returns, exchanges and resizing are also offered to the beloved customers. —CNW

Couple, launched in 2018 as the first luxury lab-grown diamond ring brand, aims to revolutionize the online experience by eliminating the complexities of the mined diamond marketplace. Couple’s approach is simple and refined; the brand offers one quality of diamond that is colorless and flawless to the naked eye, and a curated selection of timeless ring designs. All Couple rings are available featuring 1, 1.5 or 2 carat diamonds that are hand-selected and guaranteed free from the negative environmental and social impacts that come with mined diamonds. Couple sets the highest standard for lab-grown diamonds and implements a second vetting process for quality that exceeds third-party grading institutes. For more information about Couple, please visit couple.co.