David Yurman, the pinnacle of American luxury jewellery craftsmanship, proudly introduces Michael B. Jordan as the global face of its groundbreaking men’s high jewellery collection, “The Vault,” for the 2024 season. This marks a significant moment for the brand as it ventures into the men’s luxury jewellery segment with an ambassador renowned for his elegance and versatility in the realms of acting and directing.
A New Era of Men’s Luxury Jewellery
Under the creative vision of Evan Yurman, David Yurman embarks on a new journey, infusing innovation and curiosity into the men’s jewellery market. “The introduction of ‘The Vault’ collection is a testament to our commitment to pioneering in the luxury jewellery space,” Evan Yurman, President and Creative Director, stated. “Michael B. Jordan, with his multifaceted talent and sophistication, perfectly embodies the essence of this collection.”
The Campaign: A Fusion of Art and Architecture
The campaign, brought to life by the acclaimed photographer Tyler Mitchell and stylist Jason Bolden in Los Angeles, showcases the collection through a narrative of architectural beauty and creative expression. Michael B. Jordan reflects, “This season is about the unique journey of artists – embracing individuality. Collaborating with David Yurman allowed us to craft timeless, reimagined classics.”
The Vault: A Testament to Craftsmanship and Design
“The Vault” collection is a celebration of 20 years of design excellence and storytelling, setting a new benchmark in the men’s high jewellery category. Inspired by architecture, mythology, and the natural world, the 30-piece collection features statement necklaces, bracelets, rings, and cufflinks, each piece a testament to unparalleled craftsmanship and innovative design.
Exquisite Craftsmanship Meets Rare Gemstones
David Yurman utilizes advanced techniques and the finest materials, including hand-selected gemstones and pavé diamonds, to create jewellery that blends bold aesthetics with subtle elegance. “The quality of our creations is a reflection of the skilled artisans behind them,” Yurman notes, highlighting the brand’s dedication to excellence through every stage of the design and manufacturing process.
David Yurman’s “The Vault” collection not only introduces a new category in men’s luxury jewellery but also reinforces the brand’s status as a leader in the industry. With Michael B. Jordan at the forefront, the collection promises to inspire and captivate, marking a new chapter in the legacy of David Yurman’s innovative and elegant design.