Order your Diamond Chart Briefcase today
The right ring can mean the difference between a hesitant “maybe” and a resounding “yes.” But what if you could take the guesswork out of the decision-making process and guide your customers with confidence, helping them visualize not just their dream ring, but a bigger, bolder version of it?
That’s the magic of the Diamond Chart Briefcase. By offering a tangible, luxurious experience, you can close sales faster, inspire larger purchases, and leave your clients thrilled with their choice.
Why Bigger Rings Are Easier to Sell with the Right Tools
Let’s face it: customers often start with a smaller carat size in mind. They’re cautious, unsure of how a larger stone will look, or wary of stepping outside their budget. But when they see that larger diamond sparkling before them, perfectly proportioned and displayed, it’s hard to resist imagining it on their finger.
The Diamond Chart Briefcase bridges the gap between imagination and reality. Its 10 precision-cut zirconia stones represent popular diamond shapes and sizes from 0.5 to 5 carats, allowing clients to visualize their options with stunning accuracy.
And here’s the secret: once they see how a slightly larger stone elevates the design, their hesitations fade. Suddenly, “just a bit bigger” doesn’t feel like an extravagance—it feels like the perfect choice.
Why Bigger Rings Are Easier to Sell with the Right Tools
Let’s face it: customers often start with a smaller carat size in mind. They’re cautious, unsure of how a larger stone will look, or wary of stepping outside their budget. But when they see that larger diamond sparkling before them, perfectly proportioned and displayed, it’s hard to resist imagining it on their finger.
The Diamond Chart Briefcase bridges the gap between imagination and reality. Its 10 precision-cut zirconia stones represent popular diamond shapes and sizes from 0.5 to 5 carats, allowing clients to visualise their options with stunning accuracy.
And here’s the secret: once they see how a slightly larger stone elevates the design, their hesitations fade. Suddenly, “just a bit bigger” doesn’t feel like an extravagance—it feels like the perfect choice.
How the Briefcase Maximises Engagement Ring Sales
1. Encourages Bigger Purchases with Visual Impact
When clients can compare different sizes side by side, they naturally gravitate towards the larger stones. The brilliance of the precision-cut zirconia mimics real diamonds, giving them a realistic preview of how their chosen size will look—and how much more impressive a higher carat can be.
2. Builds Confidence for Faster Decisions
Indecision is the enemy of any jeweller. The Diamond Chart Briefcase provides clarity, helping clients visualise their options with ease. With the guesswork removed, they’re more likely to make a decision on the spot, reducing lengthy deliberations and second-guessing.
3. Creates an Immersive, Luxury Experience
Hand-crafted with a sleek black synthetic leather exterior and a refined blue interior, the briefcase elevates the entire sales process. Clients feel like they’re part of an exclusive, high-end experience—making them more likely to trust your recommendations and invest in a higher-value piece.
4. Reinforces Your Expertise and Brand
The briefcase isn’t just a display; it’s a statement. With customizable branding, it places your logo front and centre, reminding clients that they’re working with a professional who values quality and attention to detail.
For private jewellers, road salespeople, and retailers, the Diamond Chart Briefcase is a game-changer. Its portability makes it perfect for on-the-go appointments, while its luxurious design is equally suited to in-store displays.
Upselling with Ease:
When clients see how a 2-carat diamond compares to a 1.5-carat, the difference in brilliance and size becomes undeniable. This visual appeal often leads to higher carat purchases.
The precision-cut zirconia eliminates the “What if?” factor. Clients can see exactly how their choice will look, making them feel more confident in their decision.
Jewellers using the Diamond Chart Briefcase report not just increased sales, but larger ones. One road salesman noted a significant uptick in clients opting for 2-carat and larger engagement rings after introducing the briefcase into his presentations.
“It’s a conversation starter,” he shared. “Clients love seeing the options laid out so beautifully. And once they try on the bigger sizes, they rarely go back to smaller ones.”
Another retailer echoed similar sentiments: “It’s not just about selling rings—it’s about creating a moment. The briefcase helps me show clients that their dream ring is within reach, and it makes the entire experience feel special.”
At the heart of the Diamond Chart Briefcase is craftsmanship. Each one is hand-assembled, combining form and function to create a tool that feels as luxurious as the jewellery it displays. From its durable handle to its elegant finishes, it’s designed to make your job easier—and your results more impressive.
Order your Diamond Chart Briefcase today
