With the commencement of this engagement and wedding season has come a new social media craze: the engagement ring “selfie”. Consumers everywhere have adopted the trend, with brides-to-be posting close-up pictures of their engagement rings on all social media platforms.
Trina Woldt, chief marketing officer at Jewelers Mutual Insurance Company, notes the high importance of safety when it comes to posting these images. Due to the well-known high value of engagement rings, she says, it is easy for these pictures to become targets for thieves.
To help their customers avoid theft, Woldt suggests that jewellers “offer tips” about safely spreading news of the engagement. Moreover, she advises that jewellers inform their customers about the importance of insuring their precious rings.
“An engagement ring is often someone’s most treasured and most valuable piece of jewellery,” Woldt said. “Jewelers Mutual understands what’s important in a jewellery policy, particularly to someone insuring an engagement ring. Our policies are created to ensure customers receive both comprehensive coverage and peace of mind.”
To learn more, visit JewelersMutual.com. CJ
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
