Gucci launches Dive watches from sustainable bio-based rubber

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According to Morgan Stanley’s annual report on the watch industry, Gucci watches with sales worth CHF 253 million in 2021 ranks at the 25th position of the Swiss watch brands top 50.
To give you an idea, Gucci sales are bigger than Zenith and Hamilton, combined.
The new water-resistant to 200 meters rubber watch is priced at CDN $2084.26  and will reach a new category of gender-neutral watches and eco-sensitive consumers.

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