Informa Markets, the world’s largest exhibitions organizer, and Atelier Technology.

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The leading technology provider in the jewellery supply chain is pleased to announce they have entered into strategic cooperation that aims to create growth opportunities for the jewellery community through a carefully tailored digital service that leverages their combined strengths, technologies and industry relationships.

Under the partnership, Informa Markets’ jewellery vertical — Informa Markets Jewellery — and Atelier will launch a platform centred on digital product meetings, which will endure as a valuable service beyond the pandemic. With Atelier Technology’s network of over 1,000+ retailers, brands and their supply chains, and Informa Markets Jewellery’s global reach and industry knowledge, the partnership is poised to create the industry’s largest digital trade events that could help drive business results. The first virtual event is scheduled for 27-29 October.

“We strongly believe that digital will enrich our physical exhibitions and empower both exhibitors and buyers to have more efficient meetings. Atelier’s technical and supply chain expertise is a strong complement to Informa Markets Jewellery’s strength as the world’s leading jewellery events organizer,” said David Bondi, Senior Vice President, Informa Markets in Asia. “For our partners, fusing the digital world with physical shows will open up opportunities for business growth, most especially in times of change like these.”

The partnership will enable sellers and buyers to tap into Atelier’s advanced digital capabilities, including custom digital catalogues, personalized showroom technology and best-in-class attribute search.

“Our partnership marks a defining moment in the evolution of our industry: Firstly, by solving urgent customer needs at a critical time when the world is trying to recover trading yet freedom of movement is restricted. Secondly, the changes people are experiencing today are the beginning of a new era, which will redefine the trade show experience as a hybrid between online and offline for the jewellery market, just as we have seen in retail already,” said Dominic Hill, Founder and CEO of Atelier Technology.

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