Ronnie and Andre Bernheim, the brotherly duo behind Swiss watch manufacturer Mondaine Watch Ltd., have acquired Luminox. The pair originally purchased a 50 per cent share of Luminox in 2006, and have now purchased the other 50 percent from founding partner Barry Cohen.
The Bernheim brothers believe that this move will allow them to greatly advance the Luminox brand. With this growth, the pair’s primary goal will be to grow the company in conjunction with distributors on all continents, marketing the line to consumers involved in extreme outdoor activities.
“We have great concepts and products under development which we strongly believe will take the brand to a much higher level, even with the difficult nature of the industry at the moment,” notes Andre Berheim.
The Bernheims will unveil the brand’s new vision at this year’s Baselworld fair.
Meanwhile, Barry Cohen expresses no hard feelings about the takeover. “I founded Luminox in order to introduce self-powered illuminated watches to consumers,” he says. “I take great pride in having achieved something rarely accomplished, producing truly innovative Swiss-made watches which are globally distributed and recognized as the best in class. I wish both Andre and Ronnie great success in taking Luminox forward.”
