Richline purchases Gemvara


Richline Group, the U.S. jewelry manufacturer, distributor and marketer, has bought Gemvara, customer jewelry e-tailer based in Boston. Terms are not known yet.

According to JCK Online, Mark Hanna, chief marketing officer at Richline, this acquisition has a number of benefits. He believes Gemvara is not just a “profit centre” but also a business, from which Richline can learn a lot, especially when it comes to digital marketing.