“Swarovski’s New Flagship Store: A Dazzling Jewel on Fifth Avenue. Swarovski proudly opens its largest flagship store on New York’s Fifth Avenue, just in time for the holiday season. This radiant location, Swarovski on Fifth, stands as a beacon of joyful extravagance on one of the world’s most iconic shopping streets. It invites customers to immerse themselves in the sparkling world of Swarovski, a renowned European luxury house.
Upon entering the store, visitors are greeted with an array of Swarovski’s collections, ranging from crystal jewelry and home décor to eyewear and tableware. The store also features limited-edition products and crystallized collaborations with global brands, including ’47 x MLB® for the iconic New York Yankee cap and I HEART NY. Additionally, customers can marvel at the fine jewelry collections made with lab-grown diamonds.
The store’s design, envisioned by Creative Director Giovanna Engelbert, aims to spark wonder and pay homage to the beauty of crystal. Spanning two floors and 14,400 sq feet, Swarovski on Fifth is akin to stepping into a vibrant jewelry box brimming with treasures, including the largest crystal chaton ever cut.
Giovanna Engelbert shares her excitement about the flagship’s opening on Fifth Avenue, emphasizing her vision of creating an experience akin to entering a giant crystal – the world of Swarovski. The store’s design, from the grand octagon-shaped staircase to the quilted velvet and silk details, is crafted to give customers the feeling of being inside a luxurious jewelry box.
Alexis Nasard, Swarovski CEO, remarks on the significance of Swarovski on Fifth as a symbol of the brand’s evolution and a beacon that adds to Manhattan’s brilliance. Michele Molon, Swarovski CCO, highlights the flagship’s role in the brand’s global retail strategy, offering a unique omnichannel customer experience.
Kolja Kiofsky, Swarovski North America GM, comments on the flagship’s strategic importance in Swarovski’s growth strategy for North America, noting its positive impact on the US and Canadian markets.
The store’s design is a tribute to the wonder of crystal, featuring two giant gems at the entrance and octagons throughout, showcasing products known for exceptional craftsmanship and beauty. The iconic Swarovski Octagon is a recurring element in the store’s design, enhancing the customer experience.
The first floor features a grand pink staircase leading to the upper floor, surrounded by octagon vitrines displaying the brand’s 128-year history. The second floor houses a luxurious boutique space dedicated to Swarovski Created Diamonds and a lounge for personalized customer experiences.
Swarovski on Fifth is not just a store; it’s an explosion of color and craftsmanship, a testament to the brand’s legacy and a must-visit destination for luxury and elegance.”
