Findings, from not-yet engaged girls, spotlight a post-COVID shift in attitudes on engagement
With the engagement season across the nook which is the interval between U.S Thanksgiving and Valentine’s Day, The Knot and De Beers Group’s “Engagement Expectations” research reveals new insights round marriage proposals in a post-COVID atmosphere. Almost 300 girls in a critical relationship have been surveyed about expectations associated to the proposal course of, from the place and the way it takes place to the number of the engagement ring. The findings spotlight an elevated curiosity in intimacy and connection on the subject of the proposal itself, and an nearly common want amongst girls to have some involvement within the number of their engagement ring.
The strain could also be off on the subject of staging a grandiose ask, however almost each lady surveyed (96%) stated she needed to have some involvement within the number of her engagement ring, and wouldn’t need it to be a complete shock. Three-fourths of pre-engaged females have thought loads or some about their engagement ring and most are more and more preferring extra personalised and distinctive engagement rings. The first alternative for an engagement ring stays a diamond, with the bulk citing this as their first alternative. However opposite to standard opinion, pre-engaged girls are much less targeted on how massive the diamond is than on the form, type and setting of the stone. In relation to buying the ring, about 2 in 10 respondents anticipate each companions to contribute to the fee; most girls (76%) anticipate their associate can pay.
Whereas females want extra intimate proposals, the bulk (85%) really feel there may be extra strain on their companions to plan a singular proposal than of their mother and father’ technology. Moreover, the bulk (68%) additionally imagine that ring designs immediately are extra distinctive than of their dad or mum’s technology, and one in 5 really feel the alternate of rings has extra that means and significance immediately.
Methodology
The Knot and De Beers Group Engagement Expectations Examine was fielded on Instagram in October 2021 amongst 296 females in a critical relationship. A majority of feminine respondents (77%) collaborating within the survey imagine they are going to be engaged within the subsequent two years. Most have been between the ages of 18 and 34.
