A Jeweller named 2022 Independent Retail Ambassador

Shashi Behl, Joydrop founder and CEO



Retail Council of Canada (RCC) has named Canadian female-led jeweller Joydrop as the Excellence in Retailing Awards (ERA) 2022 Independent Retail Ambassador of the Year.

As an entrepreneur with a passion for jewelry, sharing creator stories and advocating for women in business, Shashi Behl, Joydrop’s CEO and founder has a history of partnering with other women leaders in business.  When Shashi opened Joydrop, a retailer that sells unique jewelry and accessories, Shashi infused her new business with the ethos that it be a platform for female designers – local, national, and international – to showcase their designs and tell their stories.

“In a quest to continuously bring joy to our communities, not only do we bring amazing jewelry – and their makers – to the forefront, we also partner with several organizations and fundraisers to help make an integral change. We firmly believe that to build community, we must donate time and effort to develop leaders,” said Sashi Behl

RCC’s Independent Retail Ambassador of the Year Award recognizes the outstanding contributions of a local independent retailer. The award recipient is distinguished as a visionary and retail innovator that has become an integral part of the community it serves.

“With Joydrop, Shashi has been able to cultivate a community that’s fueled by women supporting women. She’s been able to achieve the perfect balance between offering consumers the highest quality products while also sharing stories that may not have otherwise been heard,” said Diane J. Brisebois, President and CEO, Retail Council of Canada. “Joydrop is a jewelry and accessories retailer, but so much more than that. It is committed to an incredible mission to support community and help build future leaders.”

Past winners of the Excellence in Retailing Independent Retail Ambassador of the Year Award include Evio Beauty Group, Poppy Barley, Birch Hill Studio, Diamond Gallery, Rocky Mountain Soap Company, Reckless Bike Stores, Amos Pewter, That Pro Look, Cuckoo’s Nest and Korry’s Clothiers for Gentlemen.