Casio, long revered for its quartz and digital innovations, has unveiled its first automatic sports watch: the EFK-100D. Marking a bold departure from its comfort zone, this model targets both devoted Casio collectors and retailers looking to broaden their mechanical offerings. At the core of the EFK-100D lies Seiko’s NH35A movement, recognized industry-wide for its robustness and 40-hour power reserve. While it may not rival the precision of Seiko’s higher-end calibres, its proven reliability and wide adoption among microbrands make it an ideal choice for an entry-level automatic timepiece.
Design and Build Quality
The 39 mm stainless steel case is capped by a sapphire crystal, offering scratch resistance and clarity. The dial is available in four treatments—including a black carbon option and three electroformed textures that resemble forged carbon—providing a subtle depth that elevates the watch’s sporty character. A mirrored bezel and brushed finishes on the case and bracelet complete the refined look, while an exhibition caseback showcases the movement in action. For Canadian jewellery retailers, the EFK-100D represents an opportunity to introduce a mechanically driven piece at an accessible price point. Its blend of recognized Japanese craftsmanship, contemporary styling and durable construction aligns with growing consumer interest in automatic watches, allowing retailers to cater to both entry-level collectors and those seeking a reliable daily wearer.
Availability and Pricing
Casio has set the Japanese retail price at ¥49,500—approximately USD 350—suggesting a Canadian retail price in the range of CAD 450–500 once duties and mark-up are factored in. Although official North American pricing and launch dates have yet to be confirmed, select dealers are expected to stock the EFK-100D later this year.
With the EFK-100D, Casio stakes its claim in mechanical watchmaking. By pairing its design expertise with Seiko’s trusted NH35A calibre, the brand delivers a compelling sports watch that is both retailer-friendly and consumer-ready—an ideal addition to any Canadian jewellery showroom.
