The partnership between Amperity and Citizen Watch America signals an acceleration of the brand’s digitally-driven strategy and customer-centric approach. Citizen Watch America will leverage Amp360 and the Amperity suite analysis and activation tools, by seamlessly integrating consumer data across the brand’s ecosystem. Working within a unified system enables Citizen Watch America to create more streamlined efficiencies and provide a holistic 360 view of future and existing customers. By adopting a data-first approach, Citizen Watch America will be able to apply this insight when making strategic decisions. This will ultimately position the brand to engage in deeper, more relevant and tailored communications, and to better target their marketing which will enhance acquisition, retention and loyalty.
“Citizen Watch America and its portfolio of iconic brands continue to lead its category in digital transformation,” said Barry Padgett, CEO of Amperity. “Partnering with such a visionary market leader that appreciates the importance of delivering a comprehensive, integrated customer experience has been highly rewarding. Our work together has resulted in a shared desire to deliver Citizen Watch America customers greater personalization and overall higher-quality customer service.”