Reeds attribute its success and continued relationships with customers to trust and the family values set forth by its founders, Roberta and Bill Zimmer.
“We’ve always led by my father’s guiding philosophy, which is to treat everyone like family,” says Alan Zimmer, the founders’ son and REEDS’ president and CEO. “Aside from beautiful, impeccably crafted jewelry and timepieces, we know that trust and the relationships we’ve built have made all the difference.”
Highlights from seven decades and counting:
- REEDS has become an inspiring example of the American dream, growing from a small mom-and-pop shop to one of the largest jewellers in the country with 61 stores and approximately 750 employees.
- Exclusive partnerships with iconic brands, like New York’s Kleinfeld Bridal, which hosts TLC’s “Say Yes To The Dress.”
- The creation of impeccably crafted, exclusive collections, like the REEDS Signature Diamond, which is focused on responsible sourcing and sustainability with a Mine of Origin Report.
- REEDS is a pioneer in lab-grown diamonds, proudly offered in the signature ECONIC line.
- A commitment to philanthropy—the Zimmer Cancer Center at New Hanover Regional Medical Center in North Carolina was renamed for the founders of REEDS Jewelers due to their continued support and generosity.
- A pioneering businesswoman as co-founder—Roberta Zimmer is celebrated as a trailblazer, balancing career and motherhood during an era when most women weren’t a part of the workforce. A new collection, the Roberta Z Collection, celebrates her and the grace and fortitude of women everywhere.
- A shopping experience is driven by authenticity, trust, and a family feel—each of the Zimmers’ four children grew up and worked within the company; their son Alan still serves as president and CEO today.
