Interview with Jessica Arfa, CEO of La Prima Gioielli



1 How a lot has your cosmopolitan background influenced your concept of jewellery?

Quite a bit, having been fortunate sufficient to journey since I used to be a baby has opened my thoughts. 

Entry to overseas cultures has allowed me to understand artwork worldwide, the sweetness hidden in much less mainstream landscapes and buildings. 

I consider that everyone this should essentially stream into the creation of jewelry, not less than in mine.

Each bit follows inspiration and desires to convey feelings linked to locations or symbols which might be enlightening to me.

2  What does a buyer of your technology search for of their first piece of jewelry?

Ladies of my technology are typically drawn to extra distinctive items, similar to gold clutch baggage. 

The precedence is to convey consideration. 

Lately, we now have determined to attempt to be interesting for youthful viewers creating collections that might be extra suited to new existence whereas sustaining the artisanal craftmanship that has made us well-known worldwide. 

Ultimately, essentially the most lovely factor for me is to search out that steadiness between custom and innovation, creating items that might be modern however with a timeless class.

3  Why a lot of love for customized and restricted versions?

As we speak high-end consumer appreciates a bit that has been tailored for him, and subsequently a non-competitive product that he can put on completely or in any case as a restricted version. 

Now we have all the time been formidable, however, there are few firms that supply this service, as a result of it requires a devoted manufacturing line, particular personnel and assets that don’t function in the usual process, however fairly make their singular operation an added worth.

So, Customized Made turns into a curious, distinctive variant, a component of distinction.

4  Your loved ones have been within the enterprise for generations, have there been any disagreements on your fashionable imaginative and prescient?

Generational adjustments are all the time troublesome; the world is continually evolving and every technology sees it otherwise. 

My father, for instance, loves geometric designs, I like imprecision.

 And but typically with him, there’s an absolute coincidence of concepts: we’re complementary, I push innovation, he pushes executability.

At the finish of the day, I believe that is energy – there’s nothing extra edifying than well-considered comparability! That is how modern and distinctive jewelry is created, however with an eye fixed on innate class.

5  Italy will be outlined because of the ‘house of expertise’. Do you suppose that Italian craftsmanship of excellence can nonetheless signify a powerful level for our nation? 

I believe they’re the beating coronary heart of our nation.

The will to rejoice in craftsmanship is an actuality that’s turning into an increasing number of established worldwide. 

While you add to that the notice of sporting one thing distinctive, properly, I believe that is the place the core of right now’s luxurious lies.

By combining the talents of our grasp jewellers with the design that I search for every time I design a bit, we handle to create a mixture that takes our work to the guts of what ‘made in Italy’ actually means.

6 Why are buyers extra attentive to high quality and exclusivity?

The market is continually altering, right now our prospects are searching for a product made to final over time; not solely that, customization and a focus on craftsmanship create the proper combo for the acquisition of “non-standard” jewellery.

We fulfill the desires of our prospects as a result of our embody these values.

Cascata Assortment

Meet Cascata, a set to spark the creativeness whereas soothing the soul. Simply as one of the best Italian design initiatives a way of sophistication and elegance, drawing on a design steadiness between basic Italian class and fashionable creativity. Falling and tumbling in a beautiful cascade of lovely treasured metals, the gathering involves life because of its asymmetrical and gleaming curves

The inventive inspiration is rooted within the present and pressing want to consider the extraordinary widespread heritage that’s the planet earth aiming to rethink nature as a supply of inspiration and never as a useful resource to be exhausted.

Cascata Collection

Crochet Assortment

This assortment takes inspiration from crochet work, finished in Italy by hand with precision and endurance 

Refined and correct the Crochet assortment satisfies the guts and the attention of the wearer.

Tiny artisan artworks born from love and examination, the place Italian style, analysis and vogue fashion unite in continuous rigidity in the direction of absolute magnificence.

Crochet Collection

Mosaico Assortment

Mosaico Collection

Olympia Assortment

This assortment takes inspiration from Greek mythology and places energy, magnificence, love and sensuality to stay collectively while creating memorable songs and poems

Think about nature and yourself, life past the metropolis chaos.

A sturdy soul going by the journey, encountering stress however surviving it thanks to your energy properties. OLYMPIA assortment is designed to resemble our worth in a small and refined piece.

Olympia Collection