Discover the Lands Collection by Diamonds de Canada: A Celebration of Northern Heritage and Responsible Luxury


Canadian Jeweller Magazine is delighted to report on an exciting new launch by Diamonds de Canada.

Introducing the Lands Collection

The Lands Collection is a tribute to the majestic landscapes of the Northwest Territories of Canada, specifically Ekati, Diavik, and Gahcho Kué. Each piece in the collection is designed to resonate with the wearer’s unique persona, offering a deeply individualized and meaningful jewellery experience.

This 42-piece collection highlights the exceptional Italian craftsmanship combined with the rich heritage of Northern Canada. With prices ranging from $299 to $1,700 USD retail, the Lands Collection is accessible yet luxurious. The collection is divided into three distinctive themes:

Ice: Classic and Enchanting
Earth: Bold and Adventurous
Spirit* Romantic and Visionary

The Innovation of Modern Electrum

A standout feature of the Lands Collection is the use of Modern Electrum, a metal inspired by ancient Egyptian, Greek, and Roman techniques. This material is not only visually stunning but also eco-friendly, made entirely from 100 percent recycled industrial sources. Modern Electrum embodies the timeless allure of historical craftsmanship while aligning with Diamonds de Canada’s commitment to sustainability.

Words from the President

“Diamonds de Canada is thrilled to introduce the Lands Collection at the JCK Show in Las Vegas,” said Lyssa King, President of Lands Collection. “Our collection embodies the beauty, culture, and environmental responsibility that are at the core of our brand. The Lands Collection allows wearers to connect deeply with the natural splendour and cultural heritage of these iconic locations, while also embracing the elegance and sophistication of Modern Electrum.”

Discover the new Lands Collection of responsible luxury jewellery from Diamonds de Canada. This launch not only represents a significant milestone for the brand but also sets a new standard for sustainable and meaningful luxury. The Lands Collection is a testament to the harmonious blend of nature, culture, and exquisite craftsmanship.