Madestones and Royal Wings enter new and innovative partnership with a unique 18-karat gold tennis bracelet, set with lab-grown diamonds

Antwerp, August 29, 2019: Madestones, Europe’s leading distributor of lab-grown diamonds, has entered into a partnership with Italian jewelry brand Royal Wings, jointly creating an exclusive collection that blends two innovations into a uniquely produced, feather-light 18-karat gold tennis bracelet, set with Madestones’ unique lab-grown diamonds.

The innovate gold diamond tennis bracelet


The new line of tennis bracelets will be showcased at the prestigious International Jewellery London (IJL) show on September 1-3, 2019 at Booth B79 as well as at the Vicenzaoro – The Jewellery Boutique Show that will take place in Vicenza, Italy from September 7-11, 2019 (Pavilion 3.1 – Booth 223).

Defined as a disruptive product in today’s market for high-end jewelry, Royal Wings and Madestones innovated the classic diamond tennis bracelet to produce a much lighter and more flexible version, with an exceptional value-for-money proposition that targets the younger consumer.

Alessandro Amato, CEO of Royal Wings, said: “No other product highlights the beauty of the diamonds better than the tennis bracelet. We, therefore, decided to craft a lighter and more flexible version of this classic item. It took us more than six months of research and an extensive trial and error approach to merge these scintillating lab-grown diamonds with the latest know-how in high-end jewelry making, and to create this unbelievably light, flexible and affordable diamond bracelet.”

Thierry Silber, CEO of Madestones, commented: “The minimalist design makes the stones and not the gold stand out, and in the process, the lightest and most flexible 18-karat gold diamond tennis bracelet available on the market was born. Only 3.5 grams of gold was needed to elegantly set 70 diamonds weighing a total of 2.70 carats. Incorporating the finest quality Madestones lab-grown diamonds, of D-F color and VS clarity, and with the help of customized laser welding technologies, these diamond bracelets mix strength and sparkle in equal measures.”

“Our philosophy of creating technologically advanced lab-grown diamond jewelry is perfectly in line with Royal Wings’ vision of delivering superior results with its innovative production technology. We are excited about the achieved result. Major retail chains across the US and Europe have already shown a keen interest in the collection that will be available by the end of September. This exclusive collaboration will help us to grow, and tap diamond markets globally with our range of lab-grown diamonds,” Silber added.

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