Paris Jewellers’ Resilience Collection Supports Canada’s Frontline Workers

20% of the net proceeds will be donated to The Frontline Fund

Paris Jewellers’ Resilience Collection Supports Canada’s Frontline Workers


Edmonton, AB (March 30, 2021) – Paris Jewellers, a Canadian-Vietnamese women-owned and operated company, will be releasing their Resilience collection in support of Canada’s frontline workers. The collection, consisting of 24 pieces, will launch on Friday, April 9th at 9:00 am MDT online and in-stores on April 17th.

Inspired by the tremendous resiliency of Canada’s frontline workers and by the colours of the year, the collection priced from $99 to $579 is composed of rings, necklaces and earrings in fashion and fine jewelry. 20% of the net proceeds from Resilience will be donated to The Frontline Fund. The Fund represents over 165 hospitals across Canada that are continuing to battle COVID-19 on the front lines. These donations will be used to provide relief through supplies (personal protective equipment), support (including mental health support and hotel rooms for frontline workers to protect their families), and research.

2020 has tested our resiliency and we have heavily relied on our frontline and healthcare workers. These people are the heart and soul of our communities. They have been committed and passionate about caring for us and now it’s time to support them. This campaign features real people, all of whom have a connection with Paris Jewellers, including an emergency physician, an assistant principal/teacher, a grocery store worker, a pediatric ICU nurse, and a retail worker.

“We are so grateful for these frontline workers who will share their messages of hope and resilience, and we hope that our customers will share their stories with us as well,” says Chau Lui, Co-owner and Director of Operations, Paris Jewellers.

“This year has impacted everyone in different ways, and everyone will remember it through their own lens. We are so immensely proud to launch this collection as a celebration of all of us. May these special pieces of jewellery be a reminder of the strength we’ve found inside that we may not have known existed and our ability to look ahead at the future – with much hope and optimism.”

Expect to see a softness in shades, strength in design, and contrast in warm and cool tones; with yellow topaz, yellow sapphire, grey moonstone, and diamonds in fine 10kt yellow gold, gold plating and sterling silver. Beautiful jewelry always has a story. The special limited-edition Resilience collection in support of The Frontline Fund will be sold exclusively at Paris Jewellers from April 9th to June 30th.


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