A COLORFUL HOMAGE TO THE CITIES THEY LOVE
Rooted in the Heart of Switzerland – but at Home Everywhere in the World
Carl F. Bucherer is resolutely Swiss, so it should come as no surprise that eight of the watches in the collection pay homage to some great places in its home country: Lucerne is one of them, of course, and it is joined by Basel, Bern, Geneva, St. Gallen, Zermatt, and Zurich.
Two of Switzerland’s neighbouring countries, Austria and France, are represented by Heritage BiCompax Annual Hometown Editions dedicated to Vienna and Paris, respectively. Furthermore, models have also been created to honour two German cities, Berlin and Munich. Rounding out the offering are five other global capitals: Beijing, London, Mumbai, New York, and Tokyo.
Carl F. Bucherer’s CEO, Sascha Moeri, says that the Hometown Editions watches express an emotional message that is closely linked to the brand: “The entrepreneurial spirit that characterizes the Bucherer family has always included international travel. In essence, they paved the way for today’s contemporary business travellers. They set out to see the world and found themselves at home wherever they were, finding new opportunities and becoming closely acquainted with the people in the places they visited. As a result, we are represented in most of the world’s cosmopolitan cities and, in the spirit of the Bucherer family, find ourselves at home in all of them!”