THOMAS SABO and Nouvo Luxury Group announce the joint expansion into the US market




The internationally renowned jewellery brand THOMAS SABO and Nouvo Luxury Group will extend their sales and distribution relationship by announcing the expansion to the US market. Having successfully partnered for the Canadian market, both companies will now implement their growth strategy in the US market and reinforce THOMAS SABO’s international presence.
Patrick Milam, Managing Partner of Nouvo Luxury USA:
“Expanding the THOMAS SABO brand with its varied collections to the US market, in partnership with Nouvo Luxury, to be able to mirror their success in the Canadian market is an exciting opportunity.  We are honoured to be selected to introduce THOMAS SABO’s extraordinary vision and creativity to the world’s largest market. The brand´s commitment to quality, sustainability and corporate governance are hallmarks to his environmental ethics and social philosophy.”
Steve Turac, Managing Partner of Nouvo Luxury USA, adds:
“With over 6 years of success in Canada working with THOMAS SABO, we are excited to implement this growth strategy to the US market. With the guidance in addition to the decades of jewellery experience and brand building that Patrick Milam has in the US, we are fully confident and committed to this venture.”
Implementing the new distribution strategy to the US market, THOMAS SABO plans to cooperate with premium jewellery retailers and strengthen its digital presence in North America.
“I am pleased that we are expanding our partnership with Nouvo Luxury Group for further international expansion. Together with our new growing network of premium jewellery stores, I am confident that we will strongly increase our presence and visibility in the US market,” says Dr. Gunnar Binder, CEO of THOMAS SABO.
Oliver Besta, Director Wholesale at THOMAS SABO, adds:
“For the US market, THOMAS SABO will provide insights into the brand’s versatile jewellery world by introducing highlight products and a specific selection of iconic pieces of the Sterling Silver, Rebel at heart as well as Charm Club collection, which are constantly being refined for existing and new target groups.”    
THOMAS SABO is internationally known for its handcrafted jewellery made from 925 Sterling Silver, offering innovative and expressive designs for both, women and men. With a love for details and made of materials of the highest quality, the multifaceted collections serve any customer’s style and stand for high value.