UFC® and TIMEX® Announce main international sponsorship and licensing partnership



UFC®, the world’s premier combined martial arts group, and Timex®, a world chief in watchmaking for greater than 165 years, at the moment introduced a serious international sponsorship and licensing partnership that gives an excellent advertising and marketing alternative for every model to achieve extra followers and shoppers.

Timex will grow to be an “Official Licensing Companion of UFC” and can provide all kinds of UFC-branded merchandise, together with wristwatches, well being and health tracking-enabled watches, watch straps, clocks, and extra. Every bit shall be made with the identical craftsmanship, high quality, and modern design that has made Timex probably the most well-known watch model on the earth.

The UFC-branded Timex merchandise shall be made broadly accessible to shoppers globally by way of brick-and-mortar and on-line stores, together with Timex.com, the official UFC Retailer, main malls, sporting items shops, and different places, starting in Spring/Summer season 2022.

Timex may also grow to be the first-ever “Official Timekeeper Companion of UFC” and “Official Watch Companion of UFC,” providing the Timex model a variety of integrations into UFC property inside dwell broadcasts and on UFC-owned social media channels. Most notably, Timex will grow to be the presenting accomplice of UFC’s in-broadcast battle clock in any respect UFC Pay-Per-View occasions, beginning with UFC 269: OLIVEIRA vs POIRIER on Saturday, December 11, and offering main publicity for the Timex model on all of UFC’s marquee occasions all year long, reaching greater than 900 million TV households in 175 international locations around the globe.

“Each battle fan is aware of the significance of time and clock administration on this sport,” stated UFC President Dana White. “Each second counts and the ticking clock provides to the drama and the enjoyable of an excellent UFC battle. Now Timex goes to be related to UFC’s largest moments as they’re broadcast around the globe. Timex is an iconic model, and we’re trying ahead to having them as an official UFC accomplice.”

“We couldn’t be extra excited to accomplice with UFC to create a group of Timex UFC timepieces that embody the toughness and tenacity of each manufacturers,” says Tobias Reiss-Schmidt, President & Chief Govt Officer of Timex Group. “The undisputed chief in fight sports activities, UFC has constructed an enduring, acknowledged legacy. Because the official Timekeeper and Watch accomplice of UFC, we will not wait to ship iconic merchandise that talk to the distinctive and numerous international UFC fanbase and celebrates UFC’s largest moments.”

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