8 Other Reasons Teams Up With Draya Michele To Launch A Must-Have Spring Accessories Collection That You Won’t Be Able To Ignore



Celebrity-loved accessories brand 8 Other Reasons launched 8 Other Reasons x Draya Michele – the second collaboration with fashion entrepreneur and actress, Draya Michele – a must-have collection for spring, now available exclusively at Nordstrom.com and select Nordstrom stores nationwide. United in their mission to empower women to shine bright and dare to dream, the collection features standout styles in a chocolate-brown finish, as well as in 14k gold and silver plated offerings with jewel-encrusted accents in rainbow tones.
8 Other Reasons is a global jewelry label founded in 2010 by Australian-born designer, Charles Lichaa.  With a vision of disrupting the world of fashion accessories, he mastered affordable luxury, creating a carefully curated jewelry brand rooted in quality and original, avant-garde design, at an affordable price point.  8OR celebrates, embraces and caters to the essence of every inner woman – the beautifully brave-hearted, delightfully delicate and sophisticatedly simple – offering designs that empower women to be confident and unleash every reason behind her expression.  With a natural foothold into digital entertainment and influencer culture, 8 Other Reasons maintains strong ties to top stylists and a loyal celebrity fan base including Kylie Jenner, Alicia Keys, Katy Perry, Jennifer Lopez, Bella Hadid, Sofia Richie and Jill Jacobs.

“We are especially excited for the release of Draya part 2 as it features fresh new staples plated in her signature “Chocolate Gold”, as well as some fun new baubles with coloured stones sprinkled in, making it the perfect collection for spring” states Charles Lichaa, 8 Other Reasons Founder & Owner. “This collaboration is built around the energy and vibe we know the 8 Other Reasons customer is looking to own and possess –  creativity in expression and self-confidence.”

The 80-piece range, retailing from $24-$73, combines Draya Michele’s contemporary street style with her kaleidoscopic lifestyle, putting a major emphasis on the Chocolate Gold plating for an iconic aesthetic grounded in true authenticity. The range offers earrings, necklaces, bracelets, rings and an accessories traveller set.

As a way to celebrate the launch of this collection, 8 Other Reasons has partnered with Nordstrom to host a virtual styling experience featuring the 8 Other Reasons’ collaboration, which took place on April 8th. During Nordstrom’s Livestream Shopping event, Draya Michele and Celebrity Stylist Law Roach will share the tips and tricks on how to style jewelry from the highly anticipated collection.

“It’s great to collaborate with an individual as hands-on as Draya,” says Lichaa. “From the initial vision of “Chocolate Gold” plating to having hand-in small details for each style, to the packaging – it’s been a true collaboration and partnership in every sense. Draya is a trailblazer and trendsetter in her own way and embodies what it means to be a strong woman. She’s put out a collection that truly represents her aesthetic and personal style.”

The campaign, shot by Amber Asaly, features Draya Michele, who embodies the collaboration’s fierce, brave & bold spirit. Draya’s spotlight in the campaign brings to life the elevated and aspirational styles, with 8 Other Reasons’ mission to empower self-confidence.

“I am excited for the release of my latest collection with 8 Other Reasons and for the opportunity to collaborate with their team and bring my vision to life for the second time,” said Draya. “This collection was designed with versatility in mind, to enhance and refresh any wardrobe with a luxe, rich accents that are affordable. As a fashion designer and entrepreneur, I am proud to partner with Nordstrom for this release and to introduce the collection to a wide range of shoppers through their platforms.”

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