“We are especially excited for the release of Draya part 2 as it features fresh new staples plated in her signature “Chocolate Gold”, as well as some fun new baubles with coloured stones sprinkled in, making it the perfect collection for spring” states Charles Lichaa, 8 Other Reasons Founder & Owner. “This collaboration is built around the energy and vibe we know the 8 Other Reasons customer is looking to own and possess – creativity in expression and self-confidence.”
The 80-piece range, retailing from $24-$73, combines Draya Michele’s contemporary street style with her kaleidoscopic lifestyle, putting a major emphasis on the Chocolate Gold plating for an iconic aesthetic grounded in true authenticity. The range offers earrings, necklaces, bracelets, rings and an accessories traveller set.
As a way to celebrate the launch of this collection, 8 Other Reasons has partnered with Nordstrom to host a virtual styling experience featuring the 8 Other Reasons’ collaboration, which took place on April 8th. During Nordstrom’s Livestream Shopping event, Draya Michele and Celebrity Stylist Law Roach will share the tips and tricks on how to style jewelry from the highly anticipated collection.
“It’s great to collaborate with an individual as hands-on as Draya,” says Lichaa. “From the initial vision of “Chocolate Gold” plating to having hand-in small details for each style, to the packaging – it’s been a true collaboration and partnership in every sense. Draya is a trailblazer and trendsetter in her own way and embodies what it means to be a strong woman. She’s put out a collection that truly represents her aesthetic and personal style.”
The campaign, shot by Amber Asaly, features Draya Michele, who embodies the collaboration’s fierce, brave & bold spirit. Draya’s spotlight in the campaign brings to life the elevated and aspirational styles, with 8 Other Reasons’ mission to empower self-confidence.
“I am excited for the release of my latest collection with 8 Other Reasons and for the opportunity to collaborate with their team and bring my vision to life for the second time,” said Draya. “This collection was designed with versatility in mind, to enhance and refresh any wardrobe with a luxe, rich accents that are affordable. As a fashion designer and entrepreneur, I am proud to partner with Nordstrom for this release and to introduce the collection to a wide range of shoppers through their platforms.”
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