De Beers Jewellers reaffirmed its status as a leader in luxury and ethically sourced diamonds at the 2024 Primetime Emmy Awards, where notable celebrities such as Elizabeth Debicki, Jonathan Bailey, Nicola Coughlan, and Ella Purnell graced the red carpet adorned in the brand’s exquisite diamond creations. Held at the Peacock Theater in Los Angeles, the 76th annual Emmys provided the perfect stage to highlight De Beers’ longstanding commitment to quality, craftsmanship, and sustainability.
Elizabeth Debicki: A Vision of Elegance in De Beers’ Arpeggia Collection
Elizabeth Debicki, winner of Best Supporting Actress in a Drama Series for her role as Princess Diana in The Crown, epitomized sophisticated luxury. Debicki paired her sleek black gown with De Beers’ Arpeggia One-Line Earrings, a matching Arpeggia diamond bracelet, and stacked diamond bands. These expertly crafted pieces underscored the brand’s dedication to timeless design, enhancing Debicki’s regal presence as she accepted her award.
Debicki’s selection of De Beers not only reflects her personal taste for understated elegance but also aligns with a growing trend among Hollywood elites to embrace ethically sourced luxury. De Beers’ diamonds, known for their exceptional quality and traceability, offer discerning clients the assurance that they are investing in jewelry that not only symbolizes beauty but also upholds responsible sourcing practices.
Jonathan Bailey: Elevating Men’s Fashion with De Beers’ Metamorphosis Collection
Jonathan Bailey, nominated for Best Supporting Actor in Fellow Travelers, added a sophisticated edge to his ensemble with the ‘Spring’ Brooch from De Beers’ Metamorphosis high jewelry collection. The 7.06-carat diamond brooch, crafted in 18K white gold, showcased De Beers’ ability to blend artistry and innovation. Bailey’s choice of the brooch reflects a growing market for men’s high jewelry, as luxury brands like De Beers continue to expand their appeal beyond traditional female clientele.
Nicola Coughlan: Modern Glamour with De Beers’ Fancy Yellow Diamonds
Nicola Coughlan, star of Bridgerton, embraced modern glamour as she presented at the Emmys in De Beers’ Classic Round Brilliant Diamond Stud Earrings, paired with vivid yellow pear-shaped diamond jacket drops. Her ensemble was further complemented by a striking pear-shaped yellow diamond cocktail ring. These pieces highlight De Beers’ ability to cater to the demand for unique, statement-making jewelry, while maintaining the brand’s commitment to quality and ethical sourcing.
Ella Purnell: Channeling Vintage Luxury with De Beers Arpeggia Diamonds
Ella Purnell, star of Fallout, radiated a retro-vintage charm in De Beers’ Five-Line Arpeggia Diamond Earrings, matched with a coordinating bracelet and multiple diamond rings. With over 16 carats of diamonds in her ensemble, Purnell’s look captured the essence of timeless luxury that De Beers is renowned for. Her selection of De Beers’ signature pieces speaks to the brand’s ability to merge contemporary fashion with classic elegance, making it a top choice for red carpet events.
De Beers Jewellers
With over 130 years of experience in diamond expertise, De Beers continues to set the benchmark for luxury jewelry brands. The company’s access to some of the world’s most exceptional diamonds is matched only by its unwavering commitment to ethical sourcing. This dedication to responsible practices is a key differentiator in today’s luxury market, as consumers increasingly seek transparency and sustainability in their purchases.
De Beers ensures that every diamond is selected with the utmost care, adhering to strict standards of quality and traceability. The brand’s pioneering efforts in ethical sourcing and its focus on sustainability resonate strongly with today’s luxury buyers, who prioritize both beauty and responsibility in their investments.
De Beers at the 2024 Primetime Emmys: A Display of Unparalleled Craftsmanship
The following De Beers pieces featured at the Emmys highlight the brand’s artistry and innovation:
Elizabeth Debicki: Best Supporting Actress, The Crown
Arpeggia Long Diamond Earrings, 4.71 carats
Arpeggia One-Line Diamond Bracelet, 2.43 carats
Classic Emerald-Cut Diamond Eternity Band, 6.07 carats
Arpeggia One Row Diamond Ring, 1.04 carats
Allegria Large Diamond Eternity Band, 3.57 carats
Jonathan Bailey: Best Supporting Actor Nominee, Fellow Travelers
Metamorphosis by De Beers ‘Spring’ Brooch, 7.06 carats
Nicola Coughlan: Presenter
Classic Round Brilliant Diamond Stud Earrings, 4.04 carats
Drops of Light Fancy Vivid Yellow Pear-Shaped Diamond Jacket Earrings, 4.22 carats
Old Bond Street Pavé Pear-Shaped Diamond Ring, 11.30 carats
Ella Purnell: Star of Fallout
Arpeggia Five-Line Diamond Earrings, 16.87 carats
Arpeggia Five-Line Diamond Bracelet, 15.92 carats
Classic Round Brilliant Diamond Line Bracelet, 12.02 carats
Infinity Heart Round Brilliant Diamond Ring, 4.06 carats
Spring Toi Et Moi Diamond Ring, 3.31 carats
Arpeggia Three Row Diamond Ring, 1.65 carats
Positioning De Beers for Continued Success in the Luxury Market
De Beers’ presence at the 2024 Emmy Awards is a clear reflection of its influential role in the luxury jewelry industry. The brand’s strategy of merging timeless designs with modern-day glamour ensures its continued relevance on the global stage. As the demand for ethical luxury grows, De Beers remains at the forefront, offering consumers diamonds that are not only breathtakingly beautiful but also responsibly sourced.
For businesses in the luxury retail sector, De Beers sets a high standard by focusing on both product excellence and the values that modern consumers prioritize—sustainability, ethical sourcing, and superior craftsmanship. As luxury jewelry increasingly becomes a statement of both personal style and social responsibility, De Beers’ positioning as a leader in these areas ensures it remains a go-to brand for high-net-worth individuals and discerning buyers.
