Cristiano Ronaldo, t, expanded his brand into the luxury sector by partnering with Jacob & Co. to launch an exclusive watch collection. This collaboration represents a culmination of the long-standing relationship between Ronaldo and Jacob Arabo, founder of Jacob & Co., built over two decades of mutual respect and a shared pursuit of excellence.
The star of the collection is the Twin Turbo Furious Baguette, a limited-edition watch personally delivered to Ronaldo by Jacob Arabo. Priced at an impressive $1.3 million, this masterpiece embodies the precision and craftsmanship that have made Jacob & Co. a leader in luxury timepieces. The intricate design, which features a skeletonized movement and diamond-encrusted detailing, is a testament to the brand’s ability to merge technical innovation with aesthetic luxury.
The Jacob & Co x CR7 Epic X collection, which includes two models—Flight of CR7 and Heart of CR7—was created to reflect Ronaldo’s personal brand and athletic achievements. The watches feature a 44mm case with distinctive design elements, such as two vertical pillars symbolizing Ronaldo and his famous CR7 logo. The back of the case displays an image of Ronaldo in his iconic number 7 jersey, further personalizing the design.
Strategic Business Implications
This high-profile partnership strengthens both Ronaldo’s and Jacob & Co.’s positions in the luxury market. For Ronaldo, it marks another significant step in diversifying his brand portfolio beyond sports. With millions of fans globally, his association with a brand like Jacob & Co. is expected to drive demand for the collection, reinforcing his status as a luxury influencer.
For Jacob & Co., the collaboration underscores its dominance in the ultra-luxury watch sector. By aligning with Ronaldo’s global appeal, the brand taps into a new customer base, particularly in the high-net-worth segment. The exclusive nature of the collection ensures high demand and scarcity value, which could boost the brand’s reputation and drive secondary market sales.
A Unique Blend of Luxury and Sports
This collection does more than highlight luxury craftsmanship; it reflects the core values of both Ronaldo and Jacob & Co.—perfection, dedication, and success. The watches are not just accessories; they are symbols of achievement, merging Ronaldo’s athletic career with Jacob & Co.’s world-class watchmaking expertise.
The partnership between Ronaldo and Jacob & Co. sends a clear message to the luxury market: the future of high-end products lies in storytelling, exclusivity, and the merging of personal and brand identities. With this collaboration, both Ronaldo and Jacob & Co. are poised to make waves in the luxury watch industry.
