Casio America, Inc. has announced the appointment of Yusuke Suzuki as its new President and Chief Executive Officer, effective immediately. This leadership transition reflects Casio’s heightened focus on innovation, brand evolution, and accelerated growth in the U.S. market, where the company continues to strengthen its position across key categories, including timepieces, electronic musical instruments, and education technology.
Mr. Suzuki, a seasoned executive with more than three decades of experience at Casio, brings a wealth of operational expertise and a proven record of driving market expansion across Europe. Having begun his career in Tokyo in 1993, he transitioned to Casio Europe (GmbH) in 1996, where he held senior planning roles in timepieces and digital imaging. Over the next 20 years, he served as Managing Director of Casio Benelux, Casio Italia, and Casio UK, successfully building brand presence and profitability in competitive international markets.
“It is an honour to take on this leadership role at Casio America,” said Mr. Suzuki. “The U.S. remains a cornerstone of Casio’s global growth strategy, and I am committed to driving breakthrough product innovation, enhancing customer experiences, and strengthening brand value across all categories we serve.”
Mr. Suzuki succeeds Tomoo Kato, who led Casio America for the past three years. Mr. Kato will return to Tokyo to oversee global compliance and foster a culture of integrity across the Casio Group and its subsidiaries worldwide.
With 32 years at Casio, including 25 years in European markets and seven in Japan, Mr. Suzuki’s extensive experience uniquely positions him to guide Casio America through its next phase of growth. Under his leadership, the company plans to reinforce its market presence, deepen customer engagement, and reaffirm its status as a trusted leader in innovative consumer electronics.
