Why Jewellers Should Care
Chet Lo’s Fall/Winter 2026 “Night Market” is not just fashion. It is a trend map for where luxury style is heading next.
The collection pulls from the energy of Hong Kong night markets: neon glow, movement, intimacy, and identity. For jewellers, the message is clear. Clients are leaning into pieces that feel expressive, personal, and culturally rich. It is less about basic accessorizing and more about statement-making with meaning.
The Trends Coming Next
Meaning-first adornment is getting stronger. Lo’s theatrical, face-framing details signal a bigger shift toward jewellery and accessories that tell a story, carry symbolism, and feel intentional.
Soft power styling is also rising. Think pieces that feel refined and wearable, but still bold. Sculptural shapes, layered looks, and modern armour energy with a polished finish.
Dark, moody colour direction is another key cue. Black, crimson, charcoal, and green create a rich, dramatic mood. For jewellers, that points to stronger contrast in merchandising, deeper gemstone tones, and high-impact display styling.
How to Use This Trend in Store
Buy and style with emotion. Look for collections that feel layered, symbolic, and visually distinctive. Merchandise by mood, not just category. Build displays that feel immersive and cinematic.
The big takeaway from Night Market is simple: luxury is getting more personal, more expressive, and more experience-driven. Jewellers who sell the story, not just the piece, will win the next wave.
Photo Credits:
Creative Direction: Chet Lo
Styling: Jeanie Annan-Lewin
Production: The Curated
Art Director: Nicole Yingming Chen
Set Design: Alice Andrews
MUA: Bea Sweet with Pureseoul
Hair: Anna Cofone with Authentic Beauty Concept
Movement Director: Yiling Zhao
Casting: Holly Cullen
Nails: Angel My Linh
PR: PURPLE
Curation: Redflagged
Words: Yuhki Lin
Shoes: Charles & Keith, Pedro
Gloves: Paula Rowan
Spectacles: Cubitts
Beverages: Belvedere Vodka
Refreshments: WeAreDotDot
DJ: Clara Rosa
Lighting: Ross Zillwood
Special Thanks
Georgia Barrett, Tomoe Duncan, Kelly Pang, Sanika Dhuri, Magalie Heroux, Lise Lugas with Mandarin Oriental
