De Beers Group teamed with RAD (Red carpet Advocacy), taking RAD’s established, purpose-driven approach of pairing talent and brands to use their platforms in advocating for causes at global events as a way to promote social progress and positive shifts in culture.
De Beers Group is deeply committed to creating a positive, lasting impact that will endure well beyond the discovery of its last diamond.
The choker is part of the BERCEAU collection — named for the French word for cradle — pays homage to tradition, reinterpreting ancestral adornments to celebrate and become an extension of the natural human form. The designs are inspired by the people of the Great Rift Valley, where Kenya, Sudan and Ethiopia meet, and believed to be the cradle of humanity.
HOW THIS PIECE GIVES BACK:
In support of Amanda’s advocacy of Black creative talent, a $25,000 donation will be made to a charity of her choice.