Amanda Seyfried wears Almasika for “Black is Brilliant” with Rad and De Beers Group at The 2022 Time100 Gala

Photo: Getty Image



Amanda Seyfried wore an Almasika necklace designed by Catherine Sarr featuring ethically and sustainably sourced natural diamonds from Botswana for RAD x De Beers Group’s #BlackIsBrilliant campaign at The Time100 Gala in New York City on June 8th, 2022
With #BlackIsBrilliant, De Beers Group provides a platform for Black designers to create one-of-a-kind pieces with natural diamonds from Botswana, with an emphasis on the Red Carpet as a powerful forum for communication and visibility in amplifying Black voices and talent.

De Beers Group teamed with RAD (Red carpet Advocacy), taking RAD’s established, purpose-driven approach of pairing talent and brands to use their platforms in advocating for causes at global events as a way to promote social progress and positive shifts in culture.

De Beers Group is deeply committed to creating a positive, lasting impact that will endure well beyond the discovery of its last diamond.

Courtesy of De Beers Group

The choker is part of the BERCEAU collection — named for the French word for cradle — pays homage to tradition, reinterpreting ancestral adornments to celebrate and become an extension of the natural human form. The designs are inspired by the people of the Great Rift Valley, where Kenya, Sudan and Ethiopia meet, and believed to be the cradle of humanity.

In support of Amanda’s advocacy of Black creative talent, a $25,000 donation will be made to a charity of her choice.