Cammilli creations inform a narrative of expertise and meticulous consideration to elements strictly 100% Made in Italy. The extraordinary volumes, 8 completely different colours of gold and the particular Aetherna gold end are the frequent thread that binds a consistently evolving design to a timeless and modern type. A robust id that doesn’t betray itself, however, continues to resume itself by the minimal strains of Velaa, or the enlargement of the product vary to collections with extra necessary stones, akin to Velaa Royale with diamonds as much as a carat, as much as Les Petites, the brand-new dynamic and playful collections designed for the youngest.
VELAA: the brand new inventive idea by Cammilli
Linear design, more and more massive and enveloping volumes for unexpectedly gentle creations: the brand new Velaa household is the results of Cammilli’s long-standing specialization and steady analysis within the title of an unmistakable contemporaneity.
Born in 2020 as an extension of the Dune sequence, as evidenced by its authentic title “Dune Velaa“, Velaa quickly breaks away from its authentic matrix and turns into synonymous with a brand new inventive idea that features a number of variants: Velaa, Velaa star, Velaa pavé, Velaa colour, Velaa Royale and shortly additionally Velaa enamel.
Not a variation of Dune, however an actual household of creations united by distinctive traits finishing Cammilli’s inventive message, whereas displaying an unmistakable continuity with the previous.
The attribute irregular design of the Dune sequence turns in Velaa right into a repetition of uncluttered and important strains that generates unprecedented volumes due to a sublime play between the skinny gold ribbons and the house that crosses them, without affecting the burden of the jewels. On this new inventive idea, the air is the important component that helps to outline areas and shapes, giving lightness to the items. The pronounced three-dimensionality of the creations is accentuated by the attribute play of sunshine of the Cammilli end, a valuable alternation of shiny and velvety gold surfaces that give the jewels an iridescent look.
About Annamaria Cammilli:
Designed in Florence by the sculptress and painter Annamaria Cammilli, the Maison’s jewels replicate the inventive ambiance that pervades their magnificent Italian metropolis of origin, Cradle of Renaissance. Valuable creations moulded by skilled arms as actual miniature sculptures, that stand out for his or her dwelling volumes, fluid shapes and unprecedented three-dimensionality. The distinctive design, impressed by Nature’s shapes, is enriched by 8 subtle shades of 18-karat gold and the particular velvety end, ensuing from years of experimentation and steady analysis. The fervour of the Italian goldsmiths who skilfully work and end Cammilli creations daily turns tangible in every single element.
Jewels with a narrative to inform, recognizable without studying the label.
