As of last week, Barneys New York is the latest luxury retailer to implement shoppable content on its Instagram account.
The department store chain’s followers are now enabled to shop featured goods thanks to Like2Buy. This program allows Instagram content to become e-commerce enabled through the placement of a special link in the brand or retailer’s profile; by following the link, customers are brought to a gallery of images that display products available for purchase.
To promote these new capabilities, Barneys partnered with various designers, including jewellers Jennifer Meyer and Jennifer Fisher. Each of these artists supported the new Like2Buy site on their own accounts, encouraging their own followers to try out the new service. CJ
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
