CanadaMark has signed a deal that will make James Allen exclusive online retailer of its diamonds. This comes after a deal between the e-commerce site’s owner and Canada-based miner Dominion Diamond Corporation.
Each CanadaMark diamond sold on James Allen will carry a certificate of origin and a unique serial number, and will be tracked from the mine to the polished stage through independent, audited processes. All stones will come from Dominion’s Ekati mine or from the Diavik deposit, which Domimion co-owns with Rio Tinto.
“We are excited to partner with Dominion, continuing on our path of transforming the diamond industry by giving consumers a better diamond-buying experience—in this case, full transparency of their diamond’s journey from the mine to their or their loved one’s finger,” says Oded Edelman, co-founder and CEO of James Allen owner R2Net.
James Allen is the world’s fastest-growing online retailer of ethically-sourced engagement rings and loose diamonds. The site also offers designing capabilities for consumers, as well as a virtual showroom experience using 360-degree display technology.
