Canadians Rejoice As Zellers Launches an Online Shopping Experience; Shop-In-Shops To Open In Select Hudson’s Bay Stores Early Next Year



Very soon, shoppers from coast to coast will have more ways to shop for one of HBC’s most beloved brands. Arriving in early 2023, the distinctly Canadian retailer Zellers will debut a new e-commerce site and leverage the nationwide network of prime brick-and-mortar Hudson’s Bay locations as it expands its footprint in major cities across the country.
Zellers and will deliver a digital-first shopping journey that taps into the nostalgia of the brand Canadians know and love while introducing a refreshed identity and a unique and exciting product assortment for families at an everyday value. Feature anchor categories at launch will include, housewares and home décor, furniture, small appliances, toys, and pet accessories and the introduction of a design-led, value-driven private brand. The assortment and category offered will grow throughout the year, including the introduction of apparel.

“We know how special Zellers is in the hearts and minds of people in Canada. “Where the lowest price is the law” was a calling card, which has helped Zellers establish itself as more than a retail destination, but a place to build and support community,” says Adam Powell, Chief Business Officer, Zellers. “Zellers is a brand deeply rooted in the Canadian experience. Spanning generations, people hold distinct connections to Zellers through shared experiences with family and friends, and we look forward to building on that in the future.”