Daniel Wellington Announces New Iconic Link Collection and Global Campaign Faces

Swedish watch and jewelry brand, Daniel Wellington, announces the release of its Iconic Link Collection and global campaign faces, the biggest product launch to date.



“It’s been three years in the making, but on my mind since day one,” said Daniel Wellington founder Filip Tysander.

The Iconic Link launches alongside the release of the brand’s much-anticipated global campaign face: American model Hailey Bieber, NFL player Odell Beckham Jr., Chinese singer-songwriter Lay Zhang, South Korean model and actress Sung Kyoung Lee, Bollywood actors Ayushmann Khurrana and Radhika Apte, and Argentinian soccer player Paulo Dybala.

The seven faces, each an icon in their own right, perfectly capture the new Iconic Link’s bold and modern sensibility.

“We thoughtfully selected the seven faces representing this launch with the word ‘icon’ in mind. Daniel Wellington is truly a global movement, and the selection of these faces capture our global scope, featuring iconic leaders in fashion, sport, and entertainment from all over the world,” said Daniel Wellington CMO Anders Hedman.

The new watch is available in polished stainless steel or refined rose gold plating and features a luxurious metal bracelet with three-piece links; comprised of solid steel and individually crafted pieces in an elegantly tapered form. The sculptural lines of the raised midpiece blend effortlessly with the watch case, giving the brand’s twelve index dial a modern silhouette.

“The attention to detail paid to this new collection is unparalleled—from custom mixing an exclusive rose gold-tone, to ensuring the metal bracelet flows seamlessly from the watch case. Each and every piece of this new watch was diligently crafted with luxurious design in mind,” said Hedman.

The Iconic Link Collection is available in three sizes, 28 MM, 32 MM, and 36 MM and is available at Daniel Wellington stores worldwide.