Marking a defining moment in its history, Dhamani 1969 has unveiled The Chairman Legacy Collection during an intimate high-jewellery presentation at its flagship boutique in The Dubai Mall. Timed with the reopening of the refreshed boutique, the launch signals a new chapter for the maison, one that ties together heritage, innovation and a deeply personal family story.
Hosted on 25 November, the private viewing brought together a select circle of collectors, long-standing clients and friends of the house. Led by Dhamani 1969’s Master Designer, the evening was curated as a narrative experience rather than a traditional showcase. Each piece in The Chairman Legacy Collection was introduced through stories of artistry, memory and emotion, underscoring the maison’s belief that true luxury is built on human connection.
At the heart of the launch was a tribute to the late L. N. Dhamani, Founder and Chairman of the House of Dhamani. Co-created by him and the design team, the collection reflects his conviction that jewellery must go beyond surface beauty to carry meaning, lineage and legacy. The pieces are conceived as modern heirlooms: jewels designed to move through generations while keeping the family story alive.
The Chairman Legacy Collection also embodies Dhamani 1969’s distinctive “mine-to-finger” philosophy. Every stage of creation—from sourcing and cutting gemstones to design and finishing—is overseen by the maison. This integrated approach allows the brand to combine strict ethical oversight with exceptional material quality, delivering pieces that speak to both responsible luxury and uncompromising craftsmanship. Each jewel is meticulously calibrated so that precision and emotion coexist in a single, coherent design language.
“The Chairman Legacy Collection represents more than design; it is the very spirit of our family,” said Drishti Dhamani, Senior Manager of Strategic Brand Marketing and Partnerships at Dhamani 1969. “These pieces reflect my grandfather’s artistic intuition and passion for flawless jewels—values that continue to define who we are today. Through this collection, we honour his life’s work and the legacy he entrusted to us.”
The reopening of the Dubai Mall flagship provided the perfect frame for this unveiling. Following a brief closure, the boutique has emerged with a refined look and feel that places greater emphasis on privacy, personalized service and immersive storytelling. Soft architectural lines, intimate seating areas and focused showcases are designed to support quiet, one-to-one conversations between clients and the maison’s experts. It is a space built for discovery at a slower pace—an increasingly important aspect of high-jewellery retail.
For the global jewellery trade, The Chairman Legacy Collection highlights several key themes shaping the future of luxury. Heritage is no longer a supporting detail; it is a central pillar of brand value. Clients at the top end of the market are seeking maisons that can demonstrate continuity of family vision, depth of craft and long-term ethical commitments. Dhamani 1969’s mine-to-finger model, paired with a strong family narrative, positions the brand squarely within this evolving expectation.
The launch also underscores the rising importance of intimate, experience-driven presentations. By choosing a curated private event rather than a large public debut, Dhamani 1969 reinforced the idea that high jewellery is best discovered in spaces where time, attention and emotion can be fully engaged. For Canadian jewellers watching global trends, this approach offers a clear takeaway: smaller, story-led events that connect collections to people, provenance and process may be one of the most effective paths to building long-term client relationships.
With The Chairman Legacy Collection, Dhamani 1969 has woven its past, present and future into a single narrative moment. It is a collection where artistry becomes heritage, where ethical sourcing meets emotional storytelling, and where every piece reflects the quiet strength of legacy.
