Canadian Jeweller Magazine is proud to announce Diamond By Sako as the Platinum Sponsor of Time & Shine Toronto 2025—Canada’s premier trade-only delivery show, taking place Sunday–Monday, 2–3 November 2025 at the Pan Pacific Toronto. Expect an energised show floor, last-minute holiday delivery options, and serious spring-order planning—all under one roof.
Why this matters to retailers
Diamond By Sako—led by designer and industry figure Sako Krikorian—has built a reputation for bold, statement-making diamond jewellery with a commercial heartbeat. Retailers know the brand for clean lines, high-impact centre stones, and showcase-ready sets that sell through quickly. With Sako’s Platinum-level presence at Time & Shine, buyers gain first access to limited-run and never-before-seen collections explicitly curated for the Canadian market.
An award-winning track record
In recent seasons, Diamond By Sako has been recognized across multiple categories, reflecting mastery in design, business leadership, and execution. Honours include:
- Grand Master
- Entrepreneur of the Year
- Diamond Jeweller of the Year
This trio underscores the brand’s blend of craftsmanship, strategy, and market momentum.
The “King of Diamonds”
Known as the “King of Diamond,” Sako’s aesthetic balances daring silhouettes with meticulous finishing and retailer-friendly price architecture. His pieces are instantly recognizable: strong proportions, elegant pavé, and modern profiles that create impact in the case and on the client.
Social reach that benefits stockists
Beyond product, Diamond By Sako brings marketing gravity. The brand’s large, highly engaged multi-platform audience translates into real advantages for jewellers who carry the collections:
- Demand before delivery: Teaser posts and drop announcements prime consumer interest, so the product lands to a warmed-up audience.
- Geo-boosted discovery: Co-branded posts and Stories spotlight retail partners by name and city, directing followers to local stockists.
- Content you can use: Retailers receive approved assets—hero imagery, short-form video, captions, and product callouts—to post across their channels.
- Amplification that compounds: The brand frequently reshares partner content, multiplying reach and accelerating awareness in the first weeks post-buy.
- Traffic you can measure: UTM tracking, QR codes, and “find a retailer” links make it easy to attribute clicks, enquiries, and appointments to each campaign.
- Always-on storytelling: New-in highlights, styling tips, and client features keep collections fresh in feeds, sustaining interest well past launch day.
Bottom line: Stockists tap into a ready audience, shortening the path from discovery to purchase and improving turn velocity—especially during the holiday and bridal peaks.
What to expect at the stand
Never-before-seen collections: Time & Shine attendees will be first to preview capsule lines built for high-velocity holiday turns and Q1–Q2 refreshes.
Assortment built for margin: Hero SKUs that anchor a display, supported by coordinated earrings, pendants, and bracelets to widen basket size.
Order confidence: Seasoned production and service infrastructure ensure dependable delivery windows and smooth after-sales service.
Content-ready presentation: Visual stories and styling guidance to help retailers create cohesive displays and social posts that convert.
Meet Sako: three decades of craft and commerce.
Sako Krikorian’s journey spans more than 30 years in Canada’s luxury jewellery landscape—an evolution from fashion-forward beginnings to award-winning diamond authority. That longevity shows up in consistency: coherent collections, reliable after-sales, and brand equity that keeps clients returning. Retailers will recognize the through-line from artistry to operations—pieces that delight clients and programmes that support sell-through.
Why Time & Shine is the right stage
Time & Shine Toronto is designed for decisive buying: a delivery-driven, trade-only environment optimized for last-minute holiday fills and early spring orders. With concentrated hours, targeted seminar programming, and a who ‘s-who of suppliers, the show compresses discovery, negotiation, and order placement into two productive days—this year supercharged by Diamond By Sako’s Platinum-level activation and social amplification.
How to maximize your visit
1) Book early walk-throughs. Start Day 1 with a guided preview of headline capsules; prioritize hero SKUs and coordinated add-ons.
2) Build a display story. Anchor with one statement piece per case, then flank with complementary pieces at varied price points to widen appeal.
3) Sync your channels. Use the brand’s approved photos/video and co-branded captions; tag the brand and geotag your store to unlock re-shares.
4) Align for spring. Use the show to lock in holiday replenishment and Q1–Q2 newness in one go, smoothing cash flow and merchandising cadence.
