Dufferin Mall gives new meaning to shopping with ShopCrawl Event


Dufferin Mall, located south of Bloor in midtown Toronto, was crawling with stylish shoppers on October 15 as over 300 participants took part in the mall’s first ever ShopCrawl – a wildly popular shopping event in partnership with Canada’s top online community, ChickAdvisor.

ShopCrawl ticket holders enjoyed an evening of spectacular fall shopping at Dufferin Mall’s top tier affordable fashion retailers H&M, American Eagle Outfitters, Winners/Marshalls, GAP Factory, Dynamite, The Children’s Place, Reitmans, Soft Moc, Call It Spring and Trade Secrets. Shopping bags throughout the mall were filling up as participants took advantage of exclusive deals, with retailers offering anywhere between 15 to 50 per cent.

A big hit of the evening were the exclusive SWAG BAGS full of beauty giveaways and valued at an all time high of $170.

“This is a first for us”, explained Mira Kopanarov, Marketing Coordinator of Dufferin Mall. “We’re very excited to showcase some of our top fashion retailers to new customers. ShopCrawl is also an innovative way to build a personal and long lasting relationship with our customers.”

Social media was buzzing with excitement throughout the night as popular hashtags #DufferinMallShopcrawl, @DufferinMall on Facebook and Twitter and @Dufferin_Mall on Instagram allowed participants to share their hauls with all of their followers. Three lucky winners also received a $200 gift card for sharing their shopping excitement on Twitter.

Dufferin Mall plans to donate a $20 gift card to The Redwood for every ShopCrawl shopper, to help women and children live free from domestic violence. The Redwood is a long-time community partner of Dufferin Mall.

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