Exclusively Distributed in Canada by Embix Watch Importing Co.
GLOCK is a name that has long stood for reliability and engineering excellence. Best known for redefining the modern firearm, the Austrian manufacturer has now turned its attention to the wristwatch industry, and the result is a collection that mirrors the brand’s no-nonsense ethos.
Newly launched in Canada through exclusive distributor Embix Watch Importing Co., GLOCK Watches present a compelling fusion of European craftsmanship and utilitarian design. For Canadian jewellers seeking to differentiate their offerings, the line represents an opportunity to tap into a story of precision and purpose.
From Defence Innovation to Daily Utility
Founded in 1963 by engineer Gaston Glock, the original GLOCK company built its reputation on innovation in materials and manufacturing. Its breakthrough came in the 1980s with the GLOCK 17—a lightweight, polymer-frame pistol that would come to dominate law enforcement and military markets worldwide.
That same spirit of functional engineering underpins GLOCK Watches. Far from being a branding exercise, this new venture channels decades of design discipline into wearable form. The result is a product line defined by resilience, clarity, and understated technicality.
Designed with Intent
Rather than emulate fashion-forward timepieces, GLOCK Watches lean into their tool-watch pedigree. The design cues are subtle yet telling: bezels that echo firearm slide serrations, casebacks modelled on serial number etchings, and textured straps reminiscent of grip panels. These aren’t decorative flourishes—they’re nods to the company’s industrial roots.
Materials are selected for endurance. Most models feature stainless steel or titanium construction and water resistance rated up to 20 ATM, ensuring they perform in real-world conditions, not just retail displays. It’s a collection made for those who value reliability over excess.
The range includes both analog and digital models, with movements sourced from reputable Swiss and Japanese makers. Hybrid editions feature solar-powered batteries, backlighting for visibility, and functions like multiple time zones and chronographs—practical enhancements that keep the focus on usability.
A standout example is the GW-27-1-24, a global limited edition of 7,500 units. It exemplifies the line’s appeal to collectors and enthusiasts: a utilitarian profile with just enough refinement to hold its own in any setting.
A Distinct Offering for Canadian Retailers
What makes this launch relevant for the Canadian jewellery market isn’t just the product—it’s the positioning. GLOCK Watches fill a gap between traditional luxury and tactical function. They speak to consumers who prefer precision to polish, performance over ornament.
With its global brand recognition, the GLOCK name adds immediate credibility. Yet the watches themselves offer more than just label appeal; they embody the kind of purposeful design that resonates with a growing audience of professionals, outdoor enthusiasts, and mechanically minded buyers.
Embix: Trusted Distribution and Retail Support
Embix Watch Importing Co., a fixture in the Canadian timepiece industry since 1959, is managing national distribution. Known for its reliability and longstanding retail partnerships, Embix offers not just access to the collection but comprehensive sales and merchandising support.
Retailers can expect prompt logistics, product education resources, and marketing tools tailored to the Canadian consumer. With Embix behind the rollout, jewellers gain a dependable partner committed to long-term growth, not just an initial launch push.
GLOCK Watches don’t pretend to be something they’re not. They aren’t trying to compete with high-luxury chronometers or trend-driven fashion brands. Instead, they carve out a new category: watches built with the same clarity of purpose that made GLOCK a legend in another field entirely.
For retailers, the opportunity lies not just in what these watches are, but in what they represent—a meeting point of engineering credibility and contemporary utility. It’s a space worth watching.
To become a GLOCK Watch retailer or explore the full collection, contact your Embix representative or visit embix.com.
