Invicta Watch Group Strengthens Motorsports Legacy with Full Ownership

Invicta Watch Group strengthens its motorsports legacy with full ownership of Invicta Racing, unveiling a bold new chapter for the brand.

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Invicta Watch Group, a globally recognized leader in timepieces and consumer goods, has officially acquired 100% ownership of Invicta Racing, the reigning FIA Formula 2 Champions. This acquisition solidifies Invicta’s presence in the world of motorsports, seamlessly integrating its winning racing team into the brand’s dynamic portfolio.

Despite this transition, Invicta Racing will continue to operate from its UK headquarters, proudly sporting its signature Invicta yellow branding while maintaining its reputation for high-performance excellence. This move is a natural extension of Invicta Watch Group’s innovative approach, combining motorsport dominance with bold marketing strategies.

A Winning Formula: Invicta Racing & Watch Innovation

Following Invicta Racing’s 2024 Team and Driver Championship victories, Invicta Watch Group is set to launch an exclusive Formula 2-inspired watch collection. These new high-performance timepieces will embody precision, bold design, and superior craftsmanship, reflecting Invicta’s deep-rooted connection to both motorsport enthusiasts and watch collectors worldwide.

Meet the Leadership Driving Success

The team will continue its championship-winning legacy under the expert leadership of:

  • James Robinson – CEO & Team Principal
  • Geoff Spear – Team Manager

Additionally, Invicta Racing is set to enhance its off-track presence, expanding its marketing and communication efforts to further engage fans, collectors, and racing enthusiasts.

Leadership Statement

Eyal Lalo, CEO of Invicta Watch Group and Chairman & Team Owner of Invicta Racing, shared his excitement about this milestone:

“We are incredibly proud of Invicta Racing’s success in 2024, securing both the Team and Driver Championships. Invicta remains one of the fastest-growing watch brands in the world, and full ownership of this team elevates our brand beyond traditional sponsorships. Our passion for motorsports aligns perfectly with our unique marketing approach, and we look forward to expanding the Invicta Racing watch collections. Formula 2 presents tremendous opportunities, and I have full confidence in the leadership of James Robinson and Geoff Spear to continue this team’s success. I am also deeply grateful to our entire team for their dedication—this winning culture is at the core of our journey.”

With Invicta Watch Group’s full backingInvicta Racing is poised to accelerate into a new era of motorsport excellence, bringing fans cutting-edge watches and thrilling racing action on and off the track.

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