The Israel Diamond Exchange debuted a campaign called Natural Is Real that will be featured at the Diamond Dealers Club (DDC) of New York for the Israel Diamond Week. The campaign, launched in April, supports the Israeli trade of natural diamonds.
“The ‘natural is real’ campaign was received very well when we introduced it in New York last year but possibly has not trickled down through the diamond-supply pipeline,” Alon Grinker, IDE board member and creator of the campaign, said to JCK Online in a statement. “This year, in New York, we’ll be making a pitch for the diamond trade to adhere to full transparency, i.e., disclosure of treatments and processes. And since synthetic diamonds can and will not be traded on the IDE trading floor, we’ll be advancing Israel under the ‘natural is real’ banner.” CJ