Jimmy Choo launches their first jewellery collection



Jimmy Choo is adventuring into the world of jewellery. Adding luxury jewellery is a completion to the brand, which has already ventured into eyewear, handbag, make-up and fragrance categories, and is now expanding its repertoire once more.

The debut fashion jewellery collection, which is crafted in Italy, features bracelets, earrings, necklaces, rings and anklets. As you might expect from the popular label, the collection is heavy on the glamour; these are jewels for making a statement in.

“It felt like the perfect time to launch this collection,” said Choi, explaining that it is designed to be a seamless extension of the brand’s existing accessories lines. “Our shoes and bags are often seen as items of jewellery that adorn the feet, wrists and hands and the jewellery collection is a natural extension of this.”

The range, which Choi hopes captures the “visual DNA” of the brand, takes its inspiration from four of Jimmy Choo’s signature design codes: crystals, pearls, monograms and stars.
Read more: https://www.harpersbazaar.com/uk/fashion/jewellery-watches/a39495136/jimmy-choo-jewellery/