The designer jewellery house John Atencio is entering an exciting new chapter, marked by a strategic wholesale expansion aimed at connecting more deeply with independent jewellers across North America—including Canada. This move, led by the appointment of respected industry experts Kim Carpenter and Sam Gevisenheit, underscores the brand’s renewed commitment to delivering distinctive, design-led collections backed by trusted, relationship-based wholesale service.
At the heart of this expansion lies a clear message: John Atencio is not only evolving, it’s intentionally positioning itself to better support independent jewellery retailers looking for innovation, integrity, and lasting partnerships.
Strengthening the Team with Industry Expertise
To support its strategic vision, John Atencio has brought on two seasoned professionals who are no strangers to the intricacies of luxury and designer jewellery: Kim Carpenter and Sam Gevisenheit.
Kim Carpenter brings over 20 years of high-level experience in the luxury jewellery world, having formerly served as the Wholesale Sales Manager at Todd Reed. His most recent endeavour, Narrative Ltd., focused on guiding emerging jewellery designers through U.S. market strategy and brand development. Known for his relationship-driven ethos and deep market insight, Kim joins the team with the goal of helping retailers enhance their offerings through compelling design collections that reflect both craftsmanship and consumer appeal.
Sam Gevisenheit, who also represents Naledi, adds further strength to the team with his well-established reputation for integrity, customer-first service, and a rich understanding of both bridal and fashion jewellery markets. With a background built on listening to the needs of independent retailers and forging long-term, mutually profitable partnerships, Sam is well positioned to lead the charge in expanding John Atencio’s presence across North America—including into the Canadian retail space.
Together, Carpenter and Gevisenheit bring a unique blend of strategic thinking, wholesale acumen, and personal touch—elements essential to nurturing strong, enduring relationships with jewellery retailers.
Building on a Solid Foundation
These strategic hires join Ashley Brown, who has been an integral part of the John Atencio wholesale team for the past four years. With expertise spanning marketing, operations, and account management, Ashley continues to ensure seamless and elevated experiences for existing and new retail partners.
Brown’s continued presence provides both continuity and insight, bridging the evolving brand vision with the operational excellence and consistency that independent jewellers value. Her work has already helped shape the “New John Atencio” experience—one defined by thoughtful design, exceptional service, and retailer-first strategies.
A Renewed Commitment to Independent Jewellers
John Atencio’s expansion isn’t just about growing a team—it’s about reaffirming the brand’s foundational belief in the importance of independent jewellers. As consumer demand continues to shift towards personalized service, artisanal design, and transparent sourcing, retailers need brand partners who offer more than just product—they need partnership, support, and storytelling.
Speaking about the evolution, founder and designer John Atencio shared:
“This is a defining time for our brand. We are reintroducing the John Atencio story to the industry—with new energy, new collections, and a passionate, experienced team behind it. Kim, Sam and Ashley represent everything we value: integrity, service, and an unwavering commitment to our retail partners’ success.”
This strategic investment in wholesale growth is tailored to give independent retailers the tools they need to succeed in a highly competitive market—access to design-forward collections, attentive service, and the ability to differentiate in a crowded marketplace.
What This Means for Canadian Retailers
For Canadian jewellers in particular, this expansion opens up new possibilities. With a robust infrastructure and a commitment to personalised service, the John Atencio team is positioned to support partners coast to coast—from large multi-location retailers to boutique shops in local communities.
Canada’s jewellery market is increasingly defined by customers seeking originality, quality, and connection to the creator’s story. John Atencio’s collections—rooted in handcrafted design and sustainability—speak directly to these evolving tastes. Coupled with a wholesale team that prioritizes meaningful engagement and support, this presents a valuable opportunity for Canadian retailers aiming to set themselves apart.
A Final Word
As the jewellery landscape continues to evolve, one thing remains constant: the importance of authentic relationships and design integrity. With this strategic expansion, John Atencio is doubling down on both—building a wholesale team that understands the pulse of the industry and is ready to support retailers through every season.
This move signals more than growth. It’s a clear message to the industry—and particularly to Canadian jewellers—that John Atencio is here to support their success with creativity, care, and commitment.
