Letter to the editor:

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I have been in the jewellery industry for over 25 years, and my staff is pushing me to be on social media, but I am not making any progress.
How do I increase my Instagram followers for free?
Mike. A
Toronto. ON
Hello Mike

Although at Canadian Jeweller Magazine, we do have a digital marketing department that can successfully manage your social media. Here are a few ways you can try to increase your Instagram followers for free:

  1. Use relevant hashtags: Use hashtags that are relevant to your content and target audience to make it easier for people to find your posts.
  2. Engage with your audience: Like and comment on other people’s posts, and respond to comments on your own posts. This helps to build a community around your content.
  3. Post quality content regularly: Post content that is interesting, engaging, and high quality. Consistently posting content will help you to attract and retain followers.
  4. Collaborate with other users: Reach out to other users, especially those with a large and engaged following, and see if they’d be interested in collaborating on a post or series of posts.
  5. Use Instagram Stories: Instagram Stories allow you to share more personal and candid moments with your followers, which can help to build a stronger connection with them.
  6. Promote your Instagram account on other social media platforms: If you have a presence on other social media platforms, use those platforms to promote your Instagram account and drive traffic to it.
  7. Use Instagram’s paid promotion features: While this isn’t exactly a “free” method, using Instagram’s paid promotion features can be a good way to reach a larger audience and gain more followers.
Of course, there are some limitations since it is a very crowded place, but those basics would get you closer to your objective.

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